Confirmation email best practices and examples

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Imagine that you don’t receive an order confirmation after ordering your new favorite sneakers that are coming soon.

You will only be forwarded to the general “Thank you for your order” screen and nothing else will be displayed. There is no brief summary of your order, confirmation email, shipping details, tracking information, or Nada. Only the money withdrawn from your account has been confirmed.

How does it make you feel?

It’s strange to think that in 2021, some companies are ignoring the importance of strong email verification. Customer loyalty and referrals occur when you remove as much concern as possible from the customer’s heart. That is a good confirmation.

In the next article, we’ll show you the following:

  1. What is email confirmation?
  2. Different types of confirmation emails
  3. Why confirmation emails are important
  4. 4 Confirmation email best practices
  5. How to set up a confirmation email

Let’s dive.

What is a confirmation email?

A confirmation email is a transactional email sent after a customer completes a particular action and meets certain conditions.

You will typically receive a confirmation email when you place an order online, subscribe to our newsletter, or subscribe to a new service.

This includes signing up for newsletters, purchasing products, booking webinar seats, and more.

The main purpose of this email is to let the customer know that you have approved. The second purpose of this email confirmation is to let them know what the next step is, and the third purpose is to build a strong connection with them early.

4 types of confirmation emails

1. Order confirmation email

You will receive an order confirmation email immediately after your customer places an order on the website. This email summarizes their purchases and gives them the peace of mind that you have received their order.

2. Registration confirmation email

When someone registers for a product or service on your website, you will receive a registration confirmation email.

For example, if you are running a webinar, send a confirmation to each registrant with the date and time of the bandar togel singapore webinar, a link to join, and information (if any) about pre-webinar preparation. This is also a great opportunity to shine your personality and excite your opponent!

3. Reservation confirmation email

The booking confirmation email summarizes your purchase and serves as a thank-you note to the customer who chose your business. This type of confirmation email is sent after booking a flight, concert ticket, tour, etc.

4. Subscription confirmation email

Subscription confirmation is an email sent after a user has shown interest in receiving an email and then subscribed to the newsletter.

Again, you have the opportunity to show off your personality by inviting them to the mailing list with an interesting confirmation message.

Why is the confirmation email important?

The confirmation email is safe. When submitted, it notifies the user that the user has approved it.

Reassuring users can be a great start to building strong relationships with them.

Use confirmation emails to set the tone as a brand that emphasizes positive and clear communication.

In addition to the communication aspect, confirmation emails provide customer behavior/preference patterns. It contains important customer information, so you can increase your CTR. And they give you the opportunity to upsell the product/service with a confirmation message.

Let’s take a closer look at how the various confirmation emails do this.

The order confirmation email dramatically reduces post-purchase anxiety with a clear summary of the customer’s order. Order confirmation emails are an important part of communication if you want them to continue to buy products from you.

Registration confirmation emails will excite users for your upcoming events. Excitement is an important part of creating a loyal fan base to attend your upcoming event.

Subscription confirmation emails are also important to increase the excitement of subsequent content. Set the appropriate tone with a warm welcome confirmation message to new subscribers.

A booking confirmation email is another excitement builder. Think about your last vacation. Do you remember how excited you were after the booking confirmation email appeared in your inbox? It’s a kind of positive feeling that you want to stir up your customers.

Now that you know the importance of each type of confirmation email, let’s take a look at the four pillars of high-performance confirmation email.

4 Confirmation email best practices

The confirmation email message depends on the type of confirmation you send. However, regardless of the type of confirmation email, it is important to keep in mind the following pillars:

1. Make it short and sweet

2. Branding issues

3. Be mobile friendly

4. Include a clear and powerful subpoena

1. Make it short and sweet

Get the point. Don’t waste your customers time with long or irrelevant messages. Keep your confirmation email concise by including only important information.

This does not mean you have to get bored. Use a fun subject or an informal copy in the body of your email to keep it short and infused with personality.

2. Branding issues

The brand confirmation email shows professionalism. It informs your customers that they are dealing with someone who takes their brand awareness seriously.

You don’t have to spend hours wrestling with complex software to do this. There are many top email providers that make it easy to create branded emails.

3. Be mobile-friendly

We live in a mobile-first world. Responsiveness and a seamless transition from large screens to small screens are now commonplace.

Make sure your email is mobile-friendly and don’t lose valuable customers due to poor user experience. Test your email in advance to make sure it loads quickly and that the text is readable and readable.

4. Include a clear and powerful subpoena

Don’t hang your customers and keep thinking about what to do next. Please include a simple procedure in the confirmation email and experience it easily. The powerful subpoenas are:

Ask to introduce friends and family

Ask to follow you on social media

Help them claim a special discount offer for the item as a reward

How to set up a confirmation email (5 steps)

You must register with your email marketing software before you can send an open confirmation email. This is a handy guide that you can set up right away.

Step 1: Create an opt-in email list

You can create different lists depending on the form your website visitor subscribes to.

Creating an opt-in list helps you connect existing website forms to a specific mailing list. This allows you to isolate the new user (the one who sends the confirmation email) from other users.

Step 2: Select an email trigger

You can create a personalized auto-confirmation email that is triggered when a user performs the desired action. It looks like this:

When a user is added to the list

When the user clicks the link in the email

When a user submits a form on a website


Setting up automated email takes some getting used to, but once you get the hang of it, you’ll be happy. They save you time and are easily personalized so that your users do not receive common, unstimulated emails.

Step 3: Compose an email

It’s time to compose a confirmation email!

How do you create a strong confirmation message? Which subject should I use? Are emojis important? How long is the message? Formal or informal tone?

This guide uses the by, to get some answers and inspiration from the mail marketing gurus of Mailchimp, please.

Step 4: Automate the first email

I created the first confirmation email. Congratulations. It’s time to automate it so that it disappears immediately after the user performs the desired action.

Your email marketing software will allow you to time your email release based on the time zone you have and other specifications.

Step 5: Conditionally automate subsequent emails

You can set conditions such as double opt-in to gain insight into new user behavior. If you include a confirmation button in your first email, you can see who opened the confirmation email, who clicked the button, and who didn’t.

For example, if you open the first email but don’t confirm it, you can send a reminder email.

If they didn’t open the first email, you can try a different subject.

If they are both open and verified, we recommend using other onboarding emails.

Automated email campaigns make it easy to adjust the email sent to each person in your email list based on their unique behavior.

Now it’s time to start composing a confirmation email

Confirmation emails provide a great opportunity to relieve customer post-order anxiety, excite upcoming events, and strengthen relationships with people on the mailing list.

In this article, you’ve learned about different types of confirmation emails and best practices. We found out how to set up a confirmation email in 5 easy steps and learned from 8 powerful confirmation email examples.

Most importantly, I learned that there are some non-trivial places in the marketing and sales goal-achieving process where you can improve and get more engagement, better leads, and more sales. ..

To improve your conversion rate, you should experiment regularly from the sales page to the confirmation email.

Come on to you! Which confirmation email best practices are you most looking forward to trying? Are there any other ideas not mentioned in this article?